Dom Pérignon is vintage champagne only. Each vintage is a creation, singular and unique, that expresses both the character of the year, and the character of Dom Pérignon.
To protect the character of Dom Perignon, it should be consumed between 8-10 degrees Celsius. On premise, Dom Perignon is often served in ice buckets that force the temperature well below this range, ruining the complexity of the wine.
We were briefed by Dom Perignon and Host Havas to re-design the serving moment to present the product in a novel way while preserving the flavour characteristics of the liquid.
The result is Proxima, the ice-less ice bucket. Proxima not only complements the style and aesthetic of the brand, it has also been engineered to function optimally with the contours and characteristics of the unique Dom Perignon bottle design.
Technology & Design
To eliminate the excessive cooling caused by direct contact and immersion in ice we designed an aluminum heatsink and airflow system. Ultrasonic sensors detect when a bottle has been placed, triggering the laminar cooling whilst also activating an integrated LED lighting system, illuminating the bottle with an elegant and theatrical white light display. Temperature sensors regulate the airflow, ensuring the liquid is kept within optimal drinking temperature for the maximum amount of time.
The initial design is able to keep a bottle of Dom Perignon at optimal consumption temperature for 1 hour.
The 50 Design Validation Testing units have been trialled in venues across Europe, Asia and Australia. Initial consumer testing has been positive.
The next version Proxima is currently in development to further improve the thermal capacity of the core. The revised version of Proxima will be in the market mid 2022.