The Steve Waugh Foundation

The Riderless Bike

Creative Development
Software Development
Firmware Development
Fabrication
Assembly

The Steve Waugh Foundation is dedicated to helping improve the quality of life for children and young people living with Rare Diseases in a holistic manner.

Insight

Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride.

Host Havas challenged us to find a way to change that.

The Riderless Bike - Case Study

Development

And thus, the riderless bike was born. Designed to autonomously follow the peloton and stream 360 video of the ride to kids at home.

Build

Originally the concept was a full sized bike that could steer itself and self right. As we developed physics and engineering, we had to keep lowering the centre of mass to make it stable at speed, and introduce some form of training wheels to keep it upright when slow. 

We got to the point where we realised it was basically a kid's bike, so we embraced it. 

The technical difficulty sat in how to fit a full autonomous vehicle's worth of motors and electronics, 360 degree live streaming 4G camera, batteries and sensors into a tiny kid's bike. We modified the bike's frame to package the majority of the electronics, and hid all of the computers in the front basket.

Motor & Wheel Development

Electronics Planning

The Riderless Bike - Promotional Image

Host Havas EDM

Impact

The children loved it, and the riders adopted it as a mascot - representing the children that they were riding for. 

Ultimately this raised more than a million dollars for the foundation, and created 198 million media impressions. 

Top Awards

LIA

GOLD - Health & Wellness - Social Responsibility

Spikes

BRONZE - PR - Use of technology 

BRONZE - Media - Use of technology

Clio

SILVER - Events and Experiential (Health & Wellness)

AWARD

SILVER - Promo and Experiential - Charity 

Mumbrella

Award for innovation