Transit Tales
Mastercard
Mastercard has long positioned itself at the intersection of culture, technology and everyday moments — finding new ways to add value to the everyday.
Mastercard partnered with us to reimagine the daily commute as a canvas for immersive storytelling. The result was Transit Tales — a mobile experience that transforms classic literature into personalised audio journeys, tailored to your route and recast in unexpected genres. A new kind of entertainment format designed to move with you.
Our Work
- Product Strategy
- Product Development
- UI/UX Design
- Creative Direction
- Software Development
- AI Engineering
PROBLEM TO SOLVE
Commuters spend hours each week in transit, often bored, disconnected, and disengaged.
BOLD IDEA
Transforming daily commutes into immersive adventures — Transit Tales lets commuters scan a QR code to generate a personalised audiobook, reimagining classic tales in unexpected genres that are perfectly timed to their journey. Transit Tales turns everyday travel into something priceless.
